How and Why is Glendale, CA Nicknamed “The Jewel City”

Glendale, California, nestled in the Verdugo Mountains just north of Los Angeles, is a city that sparkles with charm, history, and diversity. Known as “The Jewel City,” Glendale’s nickname reflects its scenic beauty, vibrant community, and rich historical legacy. But how did this moniker come to be? Let’s dive into the story of how Glendale became the shining gem of Southern California.

The Origins of “The Jewel City”

The nickname “The Jewel City” was coined in the early 1900s, a time when Glendale was emerging as a thriving community. The credit for this evocative title goes to Edward U. Emery, a prominent figure in Glendale’s early history. As president of the Glendale Chamber of Commerce and a passionate advocate for the city’s incorporation in 1906, Emery played a key role in shaping Glendale’s identity. A salesman for the Newmark Tea & Coffee Co., Emery was inspired by the city’s picturesque setting against the backdrop of the Verdugo Hills. He described Glendale as a place that “sparkled like a jewel in the sun,” capturing its natural beauty and promising future.

Emery’s poetic description resonated deeply with Glendale’s Board of Trustees, who governed the city at the time. They were so enthralled by the imagery that they officially adopted “The Jewel City” as Glendale’s motto, recognizing its potential to attract residents and businesses. Emery’s vision, coupled with his leadership in community organizations, helped cement the nickname as a symbol of Glendale’s pride and ambition. The name stuck, and over the years, it has been embraced by residents, businesses, and city initiatives, from the Jewel City Concert Series to local establishments like Jewel City Bowl.

A Setting That Shines

Glendale’s nickname is more than just a catchy phrase—it’s rooted in the city’s stunning natural and cultural landscape. Situated at the eastern end of the San Fernando Valley and framed by the Verdugo Mountains, Glendale boasts breathtaking views, mild climate, and lush greenery. The city’s nearly 50 public parks, from Deukmejian Wilderness Park to Brand Park, offer residents and visitors ample opportunities to enjoy its scenic beauty. With an average daytime temperature of 77 degrees and clear skies, Glendale’s environment truly sparkles, living up to Emery’s vision.

In the early 1900s, Glendale’s transformation from a small agricultural settlement to a bustling urban center added to its luster. The arrival of the Pacific Electric Railway’s Glendale–Burbank Line in 1904, championed by civic booster Leslie Coombs Brand, connected Glendale to Los Angeles and spurred residential and economic growth. This connectivity, combined with the city’s incorporation in 1906, attracted settlers eager to build homes in a place that offered both proximity to Los Angeles and a serene, suburban charm. Glendale’s well-maintained neighborhoods, thriving downtown, and cultural attractions like the Brand Library and Alex Theatre further enhanced its reputation as a gem worth discovering.

A Nickname That Endures

Today, “The Jewel City” remains a fitting descriptor for Glendale’s vibrant and diverse community. The city is home to one of the largest Armenian populations in the United States, contributing to a rich culinary and cultural scene. From Armenian bakeries on Artsakh Avenue to the upcoming Armenian American Museum, Glendale’s diversity adds depth to its sparkle. The city’s economy thrives with major industries like retail, entertainment, and technology, anchored by landmarks like The Americana at Brand and Glendale Galleria.

Glendale’s commitment to preserving its history and embracing innovation keeps the “Jewel City” nickname alive. The city’s public art programs, such as the Jewel City Concert Series and “Beyond the Box” mural initiative, reflect a community that values creativity and connection. Even local businesses, from Jewel City CrossFit to Jewel City Inn, proudly carry the moniker, reinforcing Glendale’s identity as a place that shines brightly.

Visiting the Jewel City

Whether you’re a lifelong resident or a first-time visitor, Glendale invites you to experience its sparkle. Explore the historic Grand Central Airport, once a hub for aviation pioneers like Charles Lindbergh, or stroll through the vibrant Americana at Brand. Hike the trails of Deukmejian Wilderness Park for panoramic views that echo Emery’s vision of a city gleaming in the sun. Savor a meal at Elena’s Greek Armenian Cuisine or grab a coffee at Urartu Coffee to immerse yourself in Glendale’s diverse flavors.

Glendale’s nickname, “The Jewel City,” is a testament to its enduring beauty, resilience, and community spirit. From Edward U. Emery’s inspired words to the city’s modern-day vibrancy, Glendale continues to shine as a jewel in Southern California’s crown. Plan your visit or rediscover your hometown to see why Glendale truly sparkles.

Disclaimer: This blog post is for informational purposes only and draws on historical accounts and public records to explore Glendale’s nickname.