Updated Oct. 29, 2026. Visit Glendale CA is an independent local guide and is not affiliated with the City of Glendale or The RealReal.

The RealReal Glendale: What’s Inside the New Brand Blvd Store

Short answer: The RealReal’s Glendale store opened on October 1, 2026 at 230 S Brand Blvd, Glendale, CA. It is a full-service authenticated luxury resale shop with consignment appointments, shopping across women’s and men’s fashion, handbags, fine jewelry, watches, and accessories. Hours listed by the company: Monday–Saturday 10:00 a.m.–7:00 p.m.; Sunday 11:00 a.m.–6:00 p.m.

Where it is and when it opened

On Sept. 9, 2026, The RealReal (Nasdaq: REAL) announced that its newest Los Angeles-area store would open Oct. 1 at 230 S Brand Boulevard. The company frames Glendale as a natural fit because Brand Boulevard already draws shoppers for luxury and contemporary brands near Downtown L.A. and Hollywood.

The Glendale location joins The RealReal’s Southern California network alongside Melrose Avenue and Brentwood in Los Angeles, plus Newport Beach.

  • Address: 230 S Brand Blvd, Glendale, CA
  • Opened: October 1, 2026
  • Hours: Mon–Sat 10:00 a.m.–7:00 p.m.; Sun 11:00 a.m.–6:00 p.m. (per company release — confirm on the door or The RealReal’s site before you go)

What you can do there

Per The RealReal’s announcement, the Glendale store offers:

  • Shopping: authenticated, one-of-one luxury across women’s and men’s fashion, handbags, fine jewelry, watches, and accessories. Assortment turns regularly.
  • Consignment: one-on-one consultations with luxury experts for handbags, jewelry, watches, designer fashion, and accessories.
  • Valuations: expert evaluations to help consignors understand resale value and demand.
  • Private appointments: for high-value fine jewelry, watches, rare handbags, and similar pieces.

The company names houses such as Chanel, Hermès, Louis Vuitton, Dior, Gucci, The Row, Cartier, and Rolex among the assortment shoppers may see — inventory is one-of-one and changes, so there is no guarantee a specific piece will be on the floor.

What it means for Glendale shoppers

Brand Boulevard already anchors The Americana at Brand and sits next to the Glendale Galleria. Adding authenticated resale gives visitors a reason to combine new retail with consignment in one trip — consign a bag in the morning, shop Americana or the Galleria in the afternoon.

Practical tips:

  • Consigning: bring clean, authentic pieces and be ready for an in-person evaluation. Ask the store about current category priorities and turnaround.
  • Shopping: if you are hunting a specific designer or era, call ahead or book an appointment for higher-value categories.
  • Parking: use Brand Boulevard meters, nearby public garages, or your hotel’s guest parking. Weekend afternoons get busy near Americana.
  • Staying overnight: see our Glendale hotels guide if you are making a shopping weekend of it. Pair with our shopping in Glendale overview and places to eat.

How this fits Glendale’s retail mix

The RealReal’s release highlights Glendale’s mix of luxury houses and contemporary brands (Bottega Veneta, Gucci, Louis Vuitton, Saint Laurent, Tiffany & Co., David Yurman, Golden Goose, Alo, Nordstrom, and others nearby). Resale sits alongside that new-retail cluster rather than replacing it — useful if you want vintage or last-season finds you will not see in a standard boutique.

FAQ

Is The RealReal open in Glendale?
Yes. The company announced an Oct. 1, 2026 opening at 230 S Brand Blvd.

What are the store hours?
Monday–Saturday 10:00 a.m.–7:00 p.m.; Sunday 11:00 a.m.–6:00 p.m., per The RealReal’s release. Confirm before you go.

Can I consign there, or only shop?
Both. The company lists personalized consignment services, valuations, shopping, and private appointments for high-value pieces.

Is this the same as an Americana store?
The company’s official release lists 230 S Brand Blvd. Use that address for directions. (Some third-party directory pages can lag — trust the company listing.)

Sources: PR Newswire — The RealReal Expands Los Angeles Presence with New Glendale Store (Sept. 9, 2026); The RealReal investor news.

More Glendale planning: shopping · Americana · Galleria · places to eat · hotels

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